About RED OF VIEW

Founded in 2007 by siblings Riccardo, Elisabetta, and Caterina Bondioli, Red of View has over twenty years of experience in cosmetic production in Italy. Having worked in Research and Development for over twenty-five years, Managing Director Caterina Bondioli takes pride in her passions and her company’s commitment to producing guaranteed high-quality, safe products for the companies that seek their production. RED OF VIEW is now seeking new business in the U.K. (and globally) and invites brands and labels to submit their R&D requests to a company that holds the prestige of 'Made in Italy' close to heart, emphasizing two key factors: 'know-how' and the integration of deep fashion and historical values in 'making colour'. The name RED OF VIEW symbolizes excellence and champions innovative solutions in make-up artistry. In 2013 at Cosmoprof in Bologna, the company launched 'sericils'—an excellent film-forming thickener for mascara that helps lashes appear glossier and fuller, replacing traditional technologies such as 'mascara base'. Speaking of excellence in every aspect, Caterina shares her perspective on product development in relation to her clients: '…during the development of a product, we must adhere to fairly stringent parameters, and every subsequent production lot must be analyzed according to procedures agreed upon with the brand. In general, for all distribution channels, we must provide assurance that the claims stated on the labels can be substantiated and have been substantiated, and everything they claim.