Summer always dictates its own rules: textures become lighter, pigments become brighter, and skincare becomes more effective. This season, brands have focused on hybrid products that provide skincare while you're enjoying the sun. Are you ready to update your makeup bag? Let's get started!

Face: Glass Skin Effect and Protection
The Sunscreen Highlighter Serum SPF 50+ is the ultimate must-have for the season. It leaves no white residue and gives your face that "expensive" glow.
A tinted fluid with vitamin C perfectly evens out the tone, leaving a "naked skin" effect.
A cooling primer stick is a heat-relief that shrinks pores in seconds.
A bronzing water spray is for a "just-off-the-beach" effect without harming the skin.
A concealer with hyaluronic acid in a drop that doesn't clog in wrinkles even at +30°C.
Makeup: a "vitamin" accent
Lip oil with a neon undertone — when it comes into contact with the skin, an individual pink shade appears.
Gel blush-tint — it can be applied to both the cheeks and the eyelids. It is guaranteed to last up to 12 hours.
Metallic mascara — blue, purple, and emerald eyelashes are back in the trends of 2026.
A palette of eyeshadow with a "liquid silk" texture — it does not require a base and does not roll off.
Highlighter balm for a "wet" finish without a single sparkle.
Body care: textures you want to eat
Shimmer mousse for the body - an airy texture that smells like a tropical cocktail.
Antioxidant scrub with açaí berry extract - makes the skin smooth as a baby.
Dry oil with UV protection - for a perfect tan without stickiness.
Body mist with pheromones - a subtle fragrance that doesn't get boring in the heat.
Lifting cream-gel with caffeine — quickly tones the skin before going out in a bikini.
Hair: sun protection and beach-style hairstyles
Veil spray with UV filter — prevents hair from burning and drying out at the seaside.
Texturing spray with sea salt — for creating those carefree surfer curls.
Restorative night mask — works while you sleep after a long day in the sun.
Dry shampoo with vetiver scent — for fresh hair without white residue.
Smoothing serum oil removes fluffiness even in high humidity.
Fragrances and details
Solid perfume in a case is an ideal format for travel that won't spill in your purse.
Perfumed shower gel keeps the scent of your favorite brand with you until the evening.
Matte bamboo paper wipes are a stylish accessory in a metal case.
Neckline patches are an express one-time treatment before an important dinner.
A refreshing face spray with rose water and electrolytes is your personal air conditioner in your pocket.
Expert advice: "Summer 2026 is a time of minimalism in the number of products, but maximalism in their quality. Don't try to fit everything on your face at once. Choose one bright accent, provide your skin with the perfect glow, and you'll look like a millionaire, even if you're just out for coffee," comments our beauty editor.